Job description

Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes planning, advertising, public relations, event organisation, product development, distribution, sponsorship and research. The work is often challenging and fast-paced.
Many organisations have marketing departments, meaning that marketing executives can be found in both the private and public sectors, ranging from the financial, retailing and media industries to voluntary and public sector organisations.
The responsibilities of a marketing executive vary depending on the size of the organisation and sector, and whether the focus is on selling a product or service or on raising awareness of an issue that affects the public.
Marketing executives may also be known as marketing officers or coordinators.

The technical aspect of the role includes using specialist knowledge to design and deliver solutions, as well as providing technical guidance to others within the employing organisation. Managerial responsibilities involve planning and managing projects, ensuring that they are delivered on time, within budget and to the agreed standards of quality.

Typical work activities

Marketing executives contribute to and develop integrated marketing campaigns. Tasks can involve:

• liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations;
• communicating with target audiences and managing customer relationships;
• sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - or on the radio, depending on the organisation and the campaign;
• managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters and DVDs;
• writing and proofreading copy;
• liaising with designers and printers;
• organising photo shoots;
• arranging the effective distribution of marketing materials;
• maintaining and updating customer databases;
• organising and attending events such as conferences, seminars, receptions and exhibitions;
• sourcing and securing sponsorship;
• conducting market research, for example using customer questionnaires and focus groups;
• contributing to, and developing, marketing plans and strategies;
• managing budgets;
• evaluating marketing campaigns;
• monitoring competitor activity;
• supporting the marketing manager and other colleagues.
• carrying out site surveys;
• travelling to meet suppliers, customers and colleagues based in other offices;
• negotiating product requirements with customers;
• providing technical guidance to colleagues and other teams;
• finding creative solutions to the challenges of network design, mobile communications, data service requirements, and internet and network signalling protocols;
• testing theoretical designs;
• attending conferences and seminars to network and keep up to date with the latest developments in the sector;
• liaising with internal and external customers;
• analysing and interpreting data to inform your work;
• working to tight timescales as part of a high-performing team;
• arranging process meetings;
• rewriting or modifying processes to ensure all aspects of the service run smoothly and to schedule.



The management aspects of the work involve:



• managing projects and attending regular meetings to discuss the best way to move projects forward;
• participating in conference calls and meetings to discuss products, action plans and team performance;
• attending briefings on new networks and new products;
• managing resources, including budgets, physical resources and staff;
• preparing high-quality written reports and presentations for management and customer review;
• ensuring that projects are delivered on time, within budget and to agreed standards of quality.